Challenger Banks have undoubtedly been a great idea as they have redefined banking with a brand-new model. But they cannot side-step the foundational principle, i.e. banking is a business of trust – something that can be impacted with just one unexpected incident. While their innovative customer-centric strategies make Challenger Banks agile and responsive, the rush to make customer onboarding fast and effortless also makes them more vulnerable to the growing threat of financial crimes.
Imagine an intelligent system that studies customers’ behavioral patterns to detect fraud, is also creating precise personas for the bank’s marketing teams to target campaigns to. The same real-time, context-aware logic/approach used to combat cross-channel fraud can also help enable intelligent, hyper-precise targeted and contextual customer engagements.
There’s a rise in fraudsters taking advantage of the socio-economic conditions created by the COVID-19 pandemic, to pull off money mule scams. Besides stealing economic stimulus payments and unemployment benefits, money mule fraudsters are flourishing on opportunities during the crisis.
Where there’s money, there’s crime. Trust fraudsters to leverage new technology in their commitment to gain access to accounts, or to set up accounts or steal money. It is just a matter of time before deepfake becomes another method for digital rogues to defraud banks.
Cut to the beginning of the last decade when the cheque began going through an existential crisis. With digital payments rapidly creating a cashless economy, the cheque has begun heading for the exit door. But there are vast populations that still rely on cheques for transferring funds, so a complete shift to a cashless / paperless economy & society is still a little away.
Trust, in-person interactions, reasonably good response levels, absence of alternative options – were some of the reasons that brought people to banks before the era of digital and banking domain monopsony. The strategy worked well and it helped create predictable growth and profitability – until the level playing field tilted.