Striking 2 Birds with 1 Stone: How To Grow Revenue While Preventing Fraud, Using The Same System
Imagine an intelligent system that studies customers’ behavioral patterns to detect fraud, is also creating precise personas for the bank’s marketing teams to target campaigns to. The same real-time, context-aware logic/approach used to combat cross-channel fraud can also help enable intelligent, hyper-precise targeted and contextual customer engagements.
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The Middle East’s data protection regulatory landscape continues to evolve with Saudi Arabia’s newly published Personal Data Protection Law (PDPL) – a first of its kind mandate. The new regulation urges organisations, especially banks, to be responsible custodians of their customers’ data and automate privacy and security operations. To operationalise compliance, banks need to first have in place a real-time, enterprise-wide customer intelligence framework to keep pace with the current digital landscape.