NASSCOM Product Conclave: Building a Killer Product GTM Strategy


3 November, 2017

Vivanta by Taj, Bangalore

From finding the right marketing mix to building a brand from scratch to ramping, fundamental marketing challenges can be daunting for product startups. Tight budgets, changing market conditions, rapid organization growth, high expectations and a fuzzy understanding of product marketing can impact scaling up. CustomerXPs was part of this discussion that explored how to build GTM strategies that work for today’s businesses.

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