CustomerXPs Earns Gartner’s 2012 “Cool Vendor” in Marketing

Bangalore, India – 14 June, 2012 CustomerXPs Clari5 gives bankers the ammunition to connect with customers and architects experiences that are fulfilling and consistent for customers and employees. Coupled with bleeding-edge real-time capability, the software is capable of enabling relevant, contextual intelligence extending from conversational interactions in the front office to preventing frauds at the back office instantly.

In today’s highly competitive scenario, where Banks are seeing eroding customer loyalty, CustomerXPs Clari5 provides much needed relief in the form of personalized, relevant interactions allowingbanks to individualize customer experiences consistently across all channels and communication. A disruptive,real-time intelligence product, Clari5 provides businesses with the clarity to analyze and interpret every transactionintelligently and in real-time, thus enabling actionable insights. This capability helps Clari5 to provide full circle value from insight to influence during the customer transaction instantly.

Commenting on the occasion, Rivi Varghese, Founder, CEO, CustomerXPs, said, “This is a great honour and we are proud to be recognized as a cool vendor in Marketing by Gartner for our real-time intelligent solutions for banks providing full circle value from insight to influence during the customer transaction instantly. Banking requires a personal connect. We realized that the transaction oriented approach of banking software left a huge disconnect with the customers”.

The report mentions that, banks can push products and services driven by personalization and customer context to render the next level of engagement consistently across channels. Clari5’s unique customer state approach refactors information and renders insights and outcomes during the transaction. This results in a drastic reduction in outbound overhead while deepening engagement with customers much more efficiently.

Clari5 uses an innovative multi-disciplinary approach spanning artificial intelligence, statistical modeling, neural networks, psychology and behavioral sciences. Multiple bleeding-edge innovative technologies have been created ground-up to build this product which delivers measurable business impact.

Media Mentions :

Gartner Dataquest
The New York Times
The Wall Street Journal
Financial Times – New York