Though as a company we recently celebrated our 6th anniversary, we are still a bunch of mavericks at heart and restore the amazing start-up culture.  On a Friday evening when Rivi, the CEO of our company gave me this book ‘The Go- Giver’ by Bob Burg and John David Mann, I just thought, “Ah! Just another book on business.” Well, having not much to do that weekend, I did start to skim through it and before I could realize, I was into it.  I don’t say that books bring out a radical change, but they always make me think, makes me ponder over stuff that I did in the past and over things that I planned to do in the future etc. Sometimes, I can’t even express it but the internal cleansing (yeah, cleansing might sound strong, but at times it is the apt one!) is joy!

For those who haven’t read it, a brief about the book. The Go-Giver is a small, 120+page book, a joyful read that is easy to relate to. The content is engaging and as written in the jacket notes, The Go-Giver’s mission is to bring “new relevance to the old proverb ‘Give and you shall receive.’” It succeeds in doing so through the thoughtful tale of a young, ambitious sales executive who like many sales personnel in the word is concerned about his third-quarter figures. Desperate to reach his set targets he meets Pindar, a mysterious, yet hugely successful gentleman who guides Joe on his way to discovering a new approach to business and self-discovery.

Pindar introduces Joe to a series of ‘go-givers’: a restaurateur, a CEO, a financial adviser  a real estate broker and the ‘Connector’ who bought them all together. Through these interactions he learns of the Five Laws of Stratospheric Success:

  1. The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
  2. The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
  3. The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
  4. The Law of Authenticity: The most valuable gift you have to offer is yourself.
  5. The Law of Receptivity: The key to effective giving is to stay open to receiving.

How readers react to Pindar and his lessons will depend greatly on the reader’s own personality. There are those who may feel themselves draw a breath of surprise as they realize that they are guilty of committing the same sins as Joe.

The bottom line with The Go-Giver is that the core of its message is important to a society that some say is descending further and further into crass materialism and crippling selfishness. As a Marketing enthusiast, when I try to build the positioning and messaging around the product or brand, I need to be authentic and focus on the value delivered to the customer. The moment I sound genuine (Oh yes! It makes me happy.), I am pretty sure I am listened to.  How one receives this message may vary, but learning and understanding it is essential. The world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message. This is what I could infer from the book. I am pretty sure that the others in our pack of mavericks who read this will have a different perspective. Who else?

– By Madhavi Natukula

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