An insight into the drivers dictating the moves Banks are making in the Industry especially around dealing with multiple dimensions of customer loyalty, data and device explosion and trust and brand building. A lot of circumstances are driving Banks in the Middle East to really invest their energies into generating customer loyalty in an overbanked, ultra competitive and highly regulated marketplace. A great way to approach the situation as suggested by Mr.Arup Mukhopadhyay of ADCB!

We would like to hear your thoughts! Kindly share your views below.

Video courtesy :Loyalty World 2012

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