A positive customer experience leads to enhanced business perception and customer loyalty. In-depth analytics and quality interactions with a real-time customer conversation engine are what differentiates a bank from others. Customer retention depends largely on bridging the gap between what happens at a touch-point and the relevant decisions delivered based on that interaction. We call it the Moment of Truth of a bank. It’s all about processing the events as soon as they occur with deeper, more personalized experiences in absolute real-time.