You are an amazing bank. You have great products and ultimate customer service. You are sure to be chosen amongst equals. You are sure to win….but it’s getting in the race that’s the issue. In the modern banking marketplace, consumers face an overwhelmingly large variety of products. In order to reduce the number of relevant
People are talking in real-time, to each other and so Brands better be on their toes as well to keep up with this new consumer-producer’s pace! What is the response? Simple, technology! If consumer power increases with the ability to be real-time, so should employees/users. Instances of powerful real-time technology especially in Banking are perhaps limited in current usage to select communities like Traders. What about the average Joe at the Branch teller counter? Brands and reputations can just as easily be destroyed due to a simple clerical error or a bad mood even!