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Bank Compliance and Cost!

Bank Compliance and Cost!

Who expected that one terrorist attack will bring in a humongous change in the way financial institutions were functioning. Even in the past, financial institutions have been accused of being used as a medium for anti-social activities; however, this attack in particular changed many things. It was found that the September 11, 2001 hijackers used
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Marketing and Warfare! : The Secret of Mass Persuasion

Marketing and Warfare! : The Secret of Mass Persuasion

I came across an extremely interesting BBC documentary called “The century of self happiness” that documents the effect of Sigmund Freud’s theories and their successful translation to the field of Marketing by Edward Bernays. A must watch for every marketer next to reading “Ogilvy on Advertising”. Bernays, supposedly, took inspiration from the kind of behaviour
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