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B2B and B2C: Somewhat Same but Mostly Different

B2B and B2C: Somewhat Same but Mostly Different

Read an interesting post on why a B2B business should be any different from a B2C one. My thoughts: both do consist of the same elements, have similar objectives, face similar issues, and so on. As much as I like this line of reasoning, the ground reality is that B2B and B2C are very different
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Cross Channel Banking Technology – A Threat or Asset?

Cross Channel Banking Technology – A Threat or Asset?

Banking dates back to 2000BC. Until late 20th century, banking was all about accepting deposits and lending money. Safety, Trust and Relationship are the three pillars in banking. Decades passed and the facade of banking too changed a lot. Branch of a bank was the only channel till 3 decades ago through which customers used
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Discussion: From Customer Connectivity to Customer Connect

Discussion: From Customer Connectivity to Customer Connect

Hanging up on yet another pesky call offering me a loan that I’ve repeatedly refused, I’ve often wondered whether my bank really knows me. On a meaningful level. With the proliferation of channels, banks and customers today are engaged in incessant dialog over email and direct mail, SMS, phone and the occasional branch visit. Space
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